Where Listeners have Power: Radio's Digital Horizon

Don't blink! Commercial radio, as we know it today, may be about to change right before your very eyes. It’s all going to happen around ancillary services – you know, the digital stuff. How well you get these ancillary services to work with your traditional radio operations could mean the difference between networks generating healthy, enduring profits or suffering the indignity of dwindling revenues. For many years now, traditional media has been descending into a “dog eat dog” feeding frenzy, falsely believing that’s the only way winning players can keep their heads above water. We saw it firstly with newspapers; now it's radio and television's turn. About a decade ago, television discover

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Brad Smart

M: 0418 311 011
E: bsmart@smartradiogroup.com.au

Skype: smartradio1

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