Life after Death: The Future of AM Radio

Have you ever noticed when you talk to young radio executives about AM, you can almost see their eyes glazing over within seconds.To these guys, AM radio belongs to a bygone era. If their benchmark is solely capital cities, then they’re probably right. But, there’s always two sides to a story. Without AM radio, many people, in the more remote parts this country, would be cut off from the World …. well, at least from what’s happening in their nearest community, and, that could be up to 200 kilometres away. Sure, AM’s ‘use-by date’ was definitely punched the day FM rode into town. FM’s superior music quality always guaranteed there was going to be a serious exodus, and, eventually AM’s share

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Brad Smart

M: 0418 311 011

Skype: smartradio1

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