
The Mt Isa Survey: It just doesn't resonate
They say it’s a ground-breaker! The first time official radio ratings have been undertaken in the Mount Isa market since 1937. Unfortunately, for me, as a former owner of 4LM, the results are a disappointing outcome. The recent figures simply confirm what I've been saying to whoever would listen to my concerns over the past six years. “Putting New South Wales-centric talk programming into western Queensland will destroy the stations that are forced to take it.” The outcome? W