The Mt Isa Survey: It just doesn't resonate

They say it’s a ground-breaker! The first time official radio ratings have been undertaken in the Mount Isa market since 1937. Unfortunately, for me, as a former owner of 4LM, the results are a disappointing outcome. The recent figures simply confirm what I've been saying to whoever would listen to my concerns over the past six years. “Putting New South Wales-centric talk programming into western Queensland will destroy the stations that are forced to take it.” The outcome? Well, unfortunately for the new owners, the figures now speak for themselves. Once a proud powerhouse station, 4LM was the communications icon of north-west Queensland from the time it first went on air in the 60s to serv

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Brad Smart

M: 0418 311 011

Skype: smartradio1

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