Media Diversity: Why the Hyenas are circling

When you stand back and look at it, Australia’s commercial radio networks are doing pretty well, especially when it comes to fulfilling their obligations to listeners. Right now, most networks are trading very profitably, their advertising inventories are reasonably solid and they’re growing year on year. Over the past decade, we’ve seen commercial radio rise to the surface to finally become ‘the darling’ of the media pond. Of course, that may only be a relative position, with newspapers drowning in a sea of red ink and television looking to grab hold of any available life-preserver to keep it afloat. Radio’s success and other media’s hard luck stories are the primary reasons that I see lift

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Brad Smart

M: 0418 311 011

Skype: smartradio1

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