ACE in the Hole: It's Time for Common Sense

It’s great to see that some common sense may actually be starting to make its way back into commercial radio management after nearly half a decade of medieval darkness. … and, where this change is coming from, may well surprise you. All too often in recent years, we’ve seen massive egos and a ‘take no prisoners’ arrogance being played out by a new breed of hotshot radio executive, that’s been encouraged to claw its way to the top over the bodies of predecessors, as though radio management is a bloodsport. When we look back over the resultant smouldering wreckage that’s left of once-great radio networks, a number of things becomes evident. Today’s new breed of executive appears to revel in a

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Brad Smart

M: 0418 311 011

Skype: smartradio1

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