Talking Lifestyle: Failure is Always an Option

There must be a great deal of hand-wringing and angst in the halls of Pyrmont over the fate of Talking Lifestyle in Melbourne and Brisbane. For all the bad luck they’re having with those stations, someone must have broken a whole roomful of mirrors! The transformation from an oldies music format to magazine-style talk was a radical change; something its older audience clearly hasn’t appreciated. Anyone who had even a rudimentary understanding of the way radio audiences behave, knew in advance that there’d be a massive music listener exodus long before a new talk audience could be generated. That is, of course, exactly what has happened. Magic 1278 in Melbourne had been rating around 3 just b

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Brad Smart

M: 0418 311 011

Skype: smartradio1

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