Macquarie's Lifestyle Dilemma: Once more unto the Breach

I really don’t believe there are any serious players in the Australian radio industry who’d envy the massive task now lying ahead of Macquarie Radio in the wake of the ‘Talking Lifestyle’ fiasco. While the ‘pile of poop’ they’ll now have to clean up is entirely of their own making, turning around decimated AM radio stations is a task akin to ‘turning water into wine’; it needs a superhuman effort. Unless they can do a ‘Lazarus’, and literally raise the old Magic stations from the dead, Macquarie’s credibility within the industry will be in tatters for years to come. At the beginning of last year, against all industry advice, Macquarie rolled out 2UE's Talking Lifestyle programming to

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Brad Smart

M: 0418 311 011

Skype: smartradio1

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