Fair Go, Sport. Macquarie needs a Goal

Why do I feel that ‘Macquarie Sport’ is yet another wild ‘shot in the dark’ from MRN. Each time the company rolls out a new format, they seem to be relying heavily on the old Bullwinkle Moose strategy - ‘this time for sure.’ With its latest offering, MRN is, no doubt, trying desperately to patch up those self-inflicted wounds suffered when converting their music stations in Brisbane and Melbourne to ‘Talking Lifestyle’ nearly eighteen months ago. Back then, everyone with an ounce of common sense in the industry knew that introducing the talk format across three cities was a disaster looking for somewhere to land. … and it did, with a giant thump! So, when it finally dawned on MRN that a form

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Brad Smart

M: 0418 311 011
E: bsmart@smartradiogroup.com.au

Skype: smartradio1

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