The Digital Assassin: Who put the Hit out on Radio?

Did someone put a target on the back of commercial radio while I wasn’t looking? Seems these days there are so many people are out there ready to predict the death of commercial radio at the hands of a digital hitman, that you have to stand in line and take a number just to make a comment. The way I see it is these panic-merchants as missing the mark by a mile, largely because, they can only see ‘radio’ as it is now; they don’t have the foresight to see it, as it will be, going forward. Over the Christmas break, you may have caught the Fairfax article predicting that radio will be in big financial trouble by 2021. Cheery thought for the thousands of us in this business who have long-term mor

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Brad Smart

M: 0418 311 011

Skype: smartradio1

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